What you are about to read could very well double your patient referrals, build raving fans and make your practice the talk of your town.
That’s what delivering the highest level of Customer Experience can do.
Customer Experience has the capacity to make or break a dental practice.
It is quite possible that you have an excellent and competent dental clinic with well-intentioned staff but still face a challenge in bringing in clients because of the subpar customer experience.
There are several factors like a long wait, feeling ignored, being rushed around, no proper sitting area/arrangement or not welcomed properly can live a sour feeling for the customers.
Here’s a few facts about Customer Experience:
- 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back (switch to a competitor). – 1st Financial Training Services
- 55% of customers would pay extra to guarantee a better service – Defaqto research.
- The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.
- Attracting a new customer is 7 times more expensive than retaining a current one. – Bain&Company
- 70% of buying experiences are based on how the customer feels they are being treated. – McKinsey
But what is the difference between Customer Service and Customer Experience?
Customer Service means to give advice and assistance to your customers, it is in direct contact with the customer and its main goal is to increase customer Satisfaction. Customer Experience on the other side is the ENTIRE journey of the Customer with you, from the moment they click on the website until the moment they leave your practice.
Customer Service is the contact between your team and the customer. Customer Service does not include Customer Experience, BUT Customer Experience very much includes Customer Service.