Marketing Strategies
Start With a Plan: Why Your Website Matters Most
I’m going to say it straight up.
This is the most important strategy to know! If you don’t have a plan, you plan to fail.
You aim for what you want. You make a game plan to achieve it, and you test and measure what did work and what didn’t. This is the foundation of effective dental marketing — knowing exactly where you’re headed before you spend a single dollar.
Let’s begin with your website.
Here’s a few reasons:
- Your dental website reflects you as a business owner and PROFESSIONAL.
- 80%–90% of people use GOOGLE to find a local dental service.
- A good online presence can improve your CREDIBILITY instantly.
- You will get MORE GUESTS coming to your internet home than your real home.
- You will GROW your dental business enormously if you have a highly optimised, attractive website.
- All your LEADS from AdWords, Google, and Social Media will come through to your website.
Convert More Patients with a High Performing Dental Website
If your website isn’t great, you won’t get many clients. A lot of patients find dentists through their website, and if yours isn’t performing, you miss out on a steady stream of new bookings. This is one of the biggest challenges in marketing for dental practices – dentists often spend hours trying to figure out why their website isn’t bringing in more patients.
The solution is to improve your website’s Conversion Rate Optimisation – the percentage of website visitors who actually contact you. If you can increase that number, you’ll get more business and more revenue. That’s why a high-performing website sits at the heart of any serious dental marketing strategy.
We specialise in crafting niche dental websites that are:
(a) Visually appealing (b) Influential and persuasive (c) SEO Compliant
We at DigiDental get your website ranked in the Top 5 Google search results within as little as 6 months, using our mastered SEO skills and techniques – skills specifically built for dental marketing in Australia.
What Is an Essence of a Good Website
I have noticed that websites which are poor to average get poor to average results. If your website isn’t great, you’re missing out on hundreds of new patients a year. Hundreds!
Every dentist must understand that most patients ringing your phone are coming from your website. If 10 patients call you per week, how many aren’t calling you? This is what I see day in, day out when helping dentists with marketing for dentists Australia-wide – practices losing patients not because of their clinical quality, but because of how they show up online.
Dentists rack their brains trying to analyse why their website isn’t pushing people to take action. They spend hours reading blogs, making guesses, tweaking pages without a clear framework.
There’s a phrase I want you to learn: Conversion Rate Optimisation.
This is the process of improving the percentage of website visitors that make contact with your practice. If 3% of your traffic make contact today, imagine what happens when you optimise to 6%, 7%, 8%, or even 9%. That’s the real power of smart dental marketing dentists rely on — not just driving traffic, but turning that traffic into booked appointments.
5 Essentials Your Dental Website Needs to Win New Patients
For a website to achieve strong conversions, you need THESE 5 THINGS:
- Copy-writing that influences a person TO TAKE ACTION
- A design that makes FINDING INFORMATION EASY
- SEO performance that makes you APPEAR AT THE RIGHT TIME
- A website structure that CONVERTS TRAFFIC AT A HIGHER RATE
- Visuals that inspire your traffic to become PART OF YOUR BRAND IDENTITY
These are the fundamentals behind effective marketing for dental practices — and they’re what causes a person to pick up the phone. After years of trial and error on my own practice website, this approach now delivers close to 220 new patients monthly.
Yes, you read that right!
I always ask my clients these key questions — and if they can’t answer them, I tell them to find the answers ASAP:
– What critical mistakes is my website currently making? – How can I increase the number of people calling my practice? – How do I improve SEO and optimise it for my region? – How do I create a better user experience for my patients? – How do I implement more influential features into my website?
Find out who is doing it well and use their principles. This isn’t rocket science — it’s a simple, proven procedure that sits at the core of dental marketing practitioners can actually implement.
My team at DigiDental are offering a free website audit where we’ll analyse and assess your website and provide immediate, actionable improvements.
Click here to claim your FREE WEBSITE AUDIT: https://digidental.com.au/free-website-audit-digidental/
Think of it this way — your website is the introduction between your practice and the outside world. Are you doing enough to make the most of it?