Dr Kinnar Shah

The Hidden Struggle of Dental Practice Owners: Battling and Beating Imposter Syndrome

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Imposter syndrome. It’s the silent, lurking shadow in the minds of many dental practice owners. Despite years of education, rigorous training, and undeniable success, the feeling of not being good enough or fearing exposure as a “fraud” persists. If this sounds familiar, you’re not alone. Imposter syndrome is more common in dental practice ownership than you might think. But there’s good news: it can be overcome.

In this blog, we’ll explore the prevalence of imposter syndrome among dental practice owners and how to conquer it by mastering business, leadership, and communication skills.

The Silent Epidemic: Imposter Syndrome in Dental Practice Ownership

Imposter syndrome can affect anyone, but it’s particularly prevalent among high-achievers, such as dental practice owners. The dental industry is demanding, and the transition from clinician to business owner can be daunting. Many dentists find themselves second-guessing their decisions, feeling unworthy of their success, and fearing that others will see through their perceived facade.

Why It Happens

Several factors contribute to the high prevalence of imposter syndrome in dental practice ownership:

1. High Expectations: The dental profession is associated with high standards and expectations, both self-imposed and external.

2. Isolation: Practice ownership can be isolating. Dentists often work long hours with limited interaction with peers, leading to a lack of external validation.

3. Transition Challenges: Shifting from a clinical role to a business leadership role requires a different skill set, which many dentists haven’t been trained for.

Overcoming Imposter Syndrome: The Path to Confidence and Success

The key to overcoming imposter syndrome lies in truly learning and mastering business, leadership, and communication skills. Here’s how you can achieve that:

1. Educate Yourself on Business Fundamentals

Many dental practice owners struggle with imposter syndrome because they lack confidence in their business acumen. Understanding the basics of business management can alleviate this uncertainty.

Action Step: Enroll in business coaching tailored for dental professionals. Topics should include financial management, marketing strategies, and operational efficiency. Understand that for true success, your team has to be trained in converting leads to appointments, give your patients a 7 star experience, get patients to accept your treatment plans, optimise treatment coordination protocol, follow up with patients regularly, enhance the 6 monthly recare department, ask for referrals and reviews and keep building your brand. 

2. Develop Leadership Skills

Effective leadership is crucial for running a successful dental practice. Developing these skills will not only enhance your practice’s performance but also boost your self-confidence. Learn how to become high-performing leader that nurtures a team who feel personal ownership over their roles in your practice – allowing your growth to be separated from your personal input with a team that consistently drive your practice’s growth forward for you

Action Step: Invest in leadership training programs. Focus on areas like team management, decision-making, and strategic planning. Learn about the habits successful practice leaders have and how to ignite motivation in your team. 

3. Enhance Communication Abilities

Clear and effective communication is essential for managing staff and engaging with patients. Improving your communication skills can significantly reduce feelings of inadequacy.

Action Step: Attend workshops on effective communication and case acceptance. Learn to create a great first impression, quickly build rapport by asking intelligent questions to uncover patients’ emotions and criteria for seeking dental help, effectively present treatment plans, discuss solutions and costs, and guide patients toward commitment. Communication skills also involves inspiring, influencing, and impacting your team members so they can perform optimally.

Once you read this blog, check out the reference at the end to learn more about case acceptance. 

4. Seek Mentorship and Networking Opportunities

Connecting with experienced mentors and peers can provide support, guidance, and a sense of community. Learning from those who have successfully navigated similar challenges can be incredibly empowering.

Action Step: Join professional organizations and networks such as Dentapreneurs, DPR, Dental Practice Owners, Aussie Dental Forum and a few others on Facebook. Engage actively in discussions, seek advice, and share your experiences. Be part of a great proximity.

5. Implement Continuous Learning and Development

The dental field is ever-evolving. Staying updated with the latest industry trends and continuously improving your skills can combat feelings of inadequacy.

Action Step: Dedicate time each week to professional development. This can include reading industry journals, attending webinars, or taking advanced courses in both dentistry and business.

6. Practice Self-Compassion and Reflect on Achievements

It’s crucial to acknowledge your accomplishments and practice self-compassion. Reflecting on your achievements can remind you of your capabilities and reduce self-doubt.

Action Step: Keep a journal of your successes and positive feedback from patients and staff. Regularly review this journal to reinforce your sense of accomplishment.

7. Leverage Technology and Resources

Utilize technology and available resources to streamline your practice operations. Efficient systems can reduce stress and free up time for strategic thinking and growth.

Action Step: Invest in a CRM and optimise your digital marketing strategies. Also invest in dental technology to increase efficiency and output. 


Imposter syndrome is a common challenge among dental practice owners, but it doesn’t have to define your journey. By committing to learning business, leadership, and communication skills, you can build confidence and achieve lasting success. Remember, every successful practice owner has faced doubts. The difference lies in their ability to push through and continually improve.

You’ve already proven your dedication and skill in dentistry. Now, it’s time to embrace your role as a business leader with the same passion and determination. Your practice—and your peace of mind—will be better for it.

As a dental business coach, I have had the privilege of helping hundreds of practice owners scale and succeed, guiding them through the challenges of imposter syndrome and empowering them with the skills they need to thrive. If you’re ready to take the next step in your journey, let’s connect and build a future where you feel confident, capable, and successful.

Book a FREE strategy session here:


For more insights and strategies on overcoming imposter syndrome and excelling in dental practice ownership, join our community at Dentapreneurs. Together, we can build a future where every dental practice owner feels confident, capable, and successful.

By focusing on continuous improvement and leveraging available resources, you can silence the voice of imposter syndrome and lead your practice to new heights. Remember, the journey is just as important as the destination, and you are more capable than you think.


Happy Clients About Me

Vidhi Somaiya
Vidhi Somaiya
August 23, 2023
Thank you for sharing your pearls of wisdom and experience in the field! Dr. Kinnar offers his time generously and always brings clarity, energy and direction to you and your team.
Ankur Sachdeva
Ankur Sachdeva
July 27, 2023
I cannot express enough how grateful I am to have crossed paths with Dr Kinnar. As a overseas graduate dentist and taken a long break from profession, I was facing challenges with case acceptance and needed guidance. I am so fortunate that Dr Govind introduced me to him and they took me under their wing. From the moment I started working with Dr Kinnar, it was a moment which goes like 'When the student is ready, the teacher appears'. His expertise and dedication to helping professionals like me achieve success are truly commendable. Dr Kinnar has been instrumental in transforming my approach to case acceptance. His insightful strategies and practical tips have significantly improved my patient interactions, leading to higher acceptance rates. I have experienced remarkable growth, and I owe a large part of it to him. I also follow his engaging and enlightening social media content which has been a source of continuous personal development for me. It's incredible how he manages to share his knowledge in such a relatable and motivating way. Beyond the work realm, I've had the pleasure of meeting him on a personal level, and he is as intriguing as he is inspiring. I have seen him Angry, excited, vulnerable and other mixed bag of emotions which is so human. His connective nature and commitment to making a positive impact on the community are truly admirable. One surprising aspect of Dr Kinnar is his incredible talent as a piano player. I've had the privilege of witnessing him play at Brisbane during a course. It's a testament to his versatility and well-rounded character. I wholeheartedly recommend Dr Kinnar to anyone seeking a remarkable mentor. His expertise, paired with his charitable spirit and passion for personal development, makes him an exceptional individual to work with. Whether you're looking to improve your professional skills or seek inspiration for personal growth, he's the perfect guide on your journey. Thank you, Dr Kinnar, for making a profound impact on my life and career!
santosh Iyer
santosh Iyer
July 9, 2023
We signed up with Dr.Kinnar for the Destiny Design coaching during 2022-2023. Having attended and enrolled into various team centric courses over the past years, Dr. Kinnar’s program was appealing to us as he offered us on-site training, tailored specifically for us. Also it gave our team with an opportunity to improve their communication skills and to collectively regroup to set and achieve new targets. Before we started our on site training we had an one on one goal and expectation setting call with Dr.Kinnar. On this call we came up with specific goals that we as owners wanted Kinnar to help us achieve. We had 6 training days spread across the whole year with Kinnar training our team on his 10 strategies. We have definitely seen a monetary boost to our revenue. We also streamlined our workflow which was agreed by the entire team, meant everyone played a part in it to implement the strategies. At the end of the training we are happy that we have reached 90% of the goals that we had set and the remaining 10% well within reach. Thanks Kinnar for your guidance. Santosh and Sandy
Vinoth Kumar
Vinoth Kumar
July 6, 2023
A Life-Changing Journey with an Exceptional Mentor and Coach Dr Kinnar Shah..... I had the extraordinary privilege of working with a remarkable personal mentor and coach for the past few years, and I am overwhelmed with gratitude for the profound impact Dr Kinnar have had on my life. From the very first interaction, it was evident that he was not only highly skilled and knowledgeable, but also genuinely invested in my personal growth and success. One of the most striking qualities of Dr Kinnar was his ability to establish a deep sense of trust and rapport. He created a safe and supportive space where I felt comfortable sharing my vulnerabilities, fears, and aspirations. His empathetic nature and non-judgmental attitude made it easy for me to open up and explore my thoughts and emotions freely. Throughout our journey together, he demonstrated exceptional listening skills. He was truly present in each session, attentively absorbing every word I spoke. His ability to ask insightful and thought-provoking questions helped me gain clarity on my goals, values, and aspirations. By challenging my perspectives and beliefs, Dr Kinnar encouraged me to dig deeper and uncover the root causes of my challenges. What sets my mentor apart is his unwavering belief in my potential. He constantly reminded me of my strengths, empowering me to overcome self-doubt and embrace new possibilities. His guidance was not limited to theoretical advice; he encouraged practical action and held me accountable for taking steps towards my goals. Dr Kinnar's support extended beyond our sessions, as he provided additional resources, recommended reading materials, and even connected me with relevant contacts in their network. Highly recommened and not to be missed...
shahana abed
shahana abed
June 14, 2023
On the recommendation of a friend, I reached out to Dr Kinnar for coaching and some direction on how to accelerate my path to my goals. While I was unsure what to expect, I had made a list of things that I was hoping I might be able to discuss and get some clarity on. In the time we had, we discussed and evaluated all my strengths and also how to best use those to achieve said goals. Dr Kinnar gave me ‘next steps’ on all the points I had on my list and also steps to achieve the long term goals I have. The session was informative, engaging and hugely productive. I can say with confidence that I made the right choice reaching out and I plan to register for the upcoming course he will be conducting. I have no hesitation in recommending Dr Kinnar’s ‘creative coaching concepts’ for anyone who wants some clarity or acceleration in their career path.
Dr Kanowitz The Friendly Dentist
Dr Kanowitz The Friendly Dentist
August 14, 2022
Being in the dental progression for 40 years I was stuck in a rut . I met Kinnaar 3-4 years ago at a conference and it was a life changing experience . That zest for dentistry was showered upon me . Not only do I work less but I enjoy my work and production has soared . Working alongside Kinnar has transformed me both mentally, physically and financially . I have been pushed to work outside my comfort zone. This I found very hard at first but with support it has become a lot easier. Meeting Kinnar has been life changing and I recommend his courses as a must in all aspects for your life.
Dr Kanowitz & Associates Dental & Facial Aesthetics
Dr Kanowitz & Associates Dental & Facial Aesthetics
August 14, 2022
Dr Kinnar is what we call a professional with a magnitude of skills that are beyond immeasurable. Not only are these skills applicable in business; they are used to transform ones lives and thus allow them to design their destiny. It has been somewhat of an emotional roller coaster as I was winging it through most of my studies and work regimes, with no clear direction. Obviously Rome isn’t built in a day, yet since getting on-board with Dr Kinnar, I have increased my personal skills tenfold, and basically allowed all the pieces of the puzzle to come to a complete picture - in essence this has been a complete breakthrough. In the humblest of ways, I may say that my business acumen has increased immeasurably by being able to apply my knowledge correctly through Dr Kinnars courses, and; since inception, I have created another 2 successful side businesses. With relation to Dental practice in specific, we have taken our practice to creating 6 figures per month. If you want to see an additional (minimum) 30% growth per month then I would highly encourage you to jump on board and immediately join Dr Kinnars courses. Many thanks Kinnar, Jason
Rizwan Ahmed
Rizwan Ahmed
July 4, 2021
How often have you gone through an experience that you knew would change your life forever? I had one off this moments when Dr Kinnar Shah walked into one of his seminars in 2018. I was seated in the audience and knew his talk was going to be special. Fast forward to 2021, and his mentoring and coaching has made a significant impact on not just the way I do dentistry, but how I look at business, work life balance and team bonding. In this ever changing environment, where plenty of "influencers" claim they have the magic solution to make dentistry less stressful and more rewarding, Kinnar is someone who has been there, done that and teaches from his own extensive experience. Changes I've seen in my life since Kinnar starting mentoring include my income tripling, better work life balance, stronger bonds and trust between my team which means the team works more efficiently. His mentoring has led to a massive shift in my attitude towards success, as it's almost scary when the right mentor shows you what your true potential is, and what you can acheive!