Exponentially Increase your Power of Influence & Communication

What is NLP, and how does it benefit you?

This course is designed to be a resource for you for the rest of your life, to teach you what NLP (Neuro Linguistic Programming) is and how to effectively use it in both your personal and professional life.

You will learn valuable tools for using NLP as well as unique tools for life in this intensive, power-packed 2 day seminar. In addition you will unleash the unlimited power you have within you and allow you to be super resourceful.

It’s from this resourceful state that will allow you to take the best actions and behaviours possible to sky rocket your financial, spiritual, emotional and social life.

Let's Achieve Communication EXCELLENCE

First session: in SYDNEY on 15-16 May, 2021

Second session: in BRISBANE on 23-24 October, 2021

9:00am Registration | 9:00am - 5:00pm: Lecture + workshop

Dr Kinnar Shah

  • NLP Leadership & Business Coach
  • Business Director of Smile Concepts, Syd
  • Certified High Performance Coach
  • Certified Gallup Strengths Coach
  • Pysch-K Advanced Facilitator

Dr Kinnar Shah is based in Sydney and his passion and expertise as a dentist is in Cosmetic, Laser and Implant dentistry. A transformational and a motivational speaker and the principal director of Smile Concepts, Personal Growth Events, Instaclicks & Premium Ceramics. He is obsessed in teaching leadership, business, sales and communication skills to health professionals.

He is walking the talk as an example in this field. Practicing 2.5 days per week has allowed him to work “on” and grow his practice seven fold over the last 3 years. His marketing strategies allowed one of his practices - Smile Concepts to drive 220 New Patients a month. Smile Concepts is positioned to be the leading practice in Sydney and is the highest customer reviewed practice in Australia. The strategies for such growth and presence are what Kinnar loves to teach with a passion. He believes every professional has the potential to do so and loves adding value for your Growth. He starts by exploring the correct mindset, belief and attitude through to Relationship building, Influence, Strategic & Execution principles. Mastery of these skills will propel your success - both personally and professionally.

Communication plays a role in all these factors. The way we communicate to ourselves and the way we communicate with others ultimately dictates the quality of our lives.

Being a Certified High Performance Coach, a Certified Gallup Strengths Coach, a NLP business and Leadership Coach & a Pysch-K Advanced Facilitator, he specialises in working with the innate strengths and talents of the entire Team for the potential of higher success.

He has coached and consulted numerous businesses in the last 3 years to implement certain methods and strategies to double or triple the number of daily clients, get more employee engagement, deliver a client experience second to none and ultimately having a better quality of life. His favorite topic to teach professionals would be in High Performance Communication and Sales. How to increase conversions and sales - Dramatically! Being active in the entrepreneur field, he understands the unique challenges of today’s business owners and entrepreneurs. His fresh perspective, innovative methods and system blueprints will facilitate you and your business to higher levels.Having been in the professional and business field for 15 years he is passionate about giving people the tools to be resourceful and effective.

Dr Jason Pang

"This is the second time that I have seen Kinnar present this course. For me, this was reinforcement and clarity in the principles he taught. Repetition is what creates mastery.

This time, I brought all my staff so that they can experience and learn these invaluable skills.

I have realised that without my team I cannot elevate my practice and take it to where I want it to be."

If NLP enables rapid change, why not learn rapidly?

Have fun, expand your awareness, and experience deep change.

  • You will learn the fundamental ideas behind what you really are.
  • You will learn your overall purpose as human living on this planet during this particular time in history.
  • You will learn how to take your general desires, that we all share, and turn them into a specific plan that is unique to you.
  • You'll develop a deep understanding of human nature, our common human fears and how you can overcome them.
  • You undoubtedly know that most people fall far short of what they are capable of. You have fallen far short of what you are capable of. The truth about you is that you have unlimited potential. You will learn how to unleash it. You will learn how to eectively communicate. Your level of communication mastery will determine your level of success with others (emotionally, socially and financially). More important, the level of success you experience internally (happiness, joy, ecstasy, love, or anything else you desire) is the direct result of how you communicate to yourself. You will learn all these techniques of communication.
  • You will learn the secrets of the mind, the origins of the fears that have held you back, and the necessary tools to create anything you want.
  • You will learn thoroughly the basic and advanced techniques of persuasion/influence. Giving you the ability to get people to take positive action

Dr Angie Papas

"Dr Kinnar Shah has been an inspiration to me and other colleagues, as he manages to incorporate amazing dental and leadership skills!

With his engaging and fun personality, he connects with people immediately and delivers content that they can immediately use to improve their morale, teamwork, management and communication skills."

Persuasion & Influence?

Whether you want someone to accept your ideas, your suggestion or your products / services, persuasion and influencing skills are the key.

What is NLP?

What is the communication model and how can it change your life?


Operate through the knowledge of the 9 presuppositions to produce superb results consistently in both your personal and professional life.


Nowadays where information is cheap, attention becomes expensive. Learn how to build rapport by design. Get attention fast and maintain it. Your idea, message, recommendation will be accepted easier. Master 7 ways to establish rapport.

Is it Ethical?

The skills you will learn are neither ethical nor unethical - they are, however, very powerful.I suggest, therefore, that you follow these principles when you use them…

The Fundamentals

We all have choices in everything we do. This fundamentals formula will help you make the correct choices.

The Unconscious Mind

A distinction has been drawn between the conscious and the unconscious mind. Your unconscious mind is very powerful yet vulnerable. What does it take to supercharge your unconscious mind?

Outcomes & Directions

The human nervous system is ‘goal-seeking’ and will always tend to organise around a specific result or set of results. These results are referred to in NLP as ‘outcomes’. A well-formed outcome or direction to success has 5 attributes. This knowledge will allow you to set your sails to the right path.

"Exceptional Content. Exceptional delivery. Real word application. A must for any Dentist who wants success in life and business."

Dr Tristan Cuffe

"‘Fantastic!’ I was skeptic going in but Kinnar’s influential and powerful message gave me the motivation, systems and strategies to effectively communicate to my patients."

"Kinnar’s seminar has been one of the most exciting and enlightening seminars ive been to. It’s packed with valuable knowledge and tools that are definitely applicable from day one, to improve communication skills with patients, colleagues and staff. Highly Recommended!

Kinnar Shah’s NLP course was the perfect follow up to Kinnar’s BLC course. A high energy information packed weekend surrounded by friendly, like minded dentists. The skills learnt and practiced this weekend will not only be instantly applicable and beneficial in my dental practice, but also in day to day life."

"Thanks for the fantastic course Kinnar. The 2 days were very useful, engaging and interesting with masses of content and tips. Lots learnt and looking forward to applying in daily practice. The workshop is very informative and it was great to mix and practice with other like-minded dentists. Overall Highly Reccomended!"

Thank you Kinnar for sharing your knowledge. I look forward to SAM.

Dr Bez Shokouhi

"The NLP course was an eye – opener to the foundations of communication as well as into my own psychology and motivations. The seminars have empowered me to inspire and impact my patients and staff, and utilize these skills in my everyday life.

Dr Shah has inspired a new insight into my own behaviour and allowed me to build more confidence."

"The NLP course sheds new light on the methods of influence as an approach to achieving success in Dental Practice. I enrolled on this course because although I have achieved a good level of success to date, I am yet to reach my full potential. After this weekend, im sure I have the tools to progress faster."

Sensory Acuity

How to ‘watch and listen’. This is one of the main ‘secrets’ to becoming highly skilled at NLP. You will learn how to train your senses to perceive more and more of what is happening in the other person – distinctions that would previously have been ‘invisible’.

Representational Systems & Predicates

Human beings experience themselves and the world they live in through the primary modalities of the five senses…Seeing, Hearing, Feeling, Smelling and Tasting. By paying attention to the things people are doing and saying, it is possible to get intuitions about which representational systems are in consciousness at a given point in time, and which ones are out of consciousness. These intuitions will give you powerful choices as a communicator. Imagine that!

Eye Accessing Cues

Have you ever noticed that people's eyes move when they are thinking? This is valuable information that can provides us with clues as to whether they are thinking in pictures, sounds, feelings or talking to themselves. You will learn a simple technique to decode this. You will get the ability to attain some insight to someone’s thinking.


States are configurations of physiology and neurology, body and mind. You will learn how to create high performance states – both in yourself and in others.


The most common use of anchoring is to access resources, feelings and states when you want them. Replacing unwanted feelings and thoughts with desirable ones is freedom indeed. Steps will be shown on how to use this process for maximum benefit.

Pacing & Leading

Whenever you set out to influence someone, there is great value in meeting them at their ‘map of the world’ before you start the process of leading them somewhere new. In NLP, this process is referred to as ‘pacing and leading’; making statements (for instance) about the current ‘reality’ for an individual or group before directing their attention somewhere else – somewhere with positive intentions.

Linkage words

You will learn to connect ideas. To merge one thought to another. To run your communication smoothly.

Language Patterns of Influence

Language is one of the most profound influences on the way human beings shape their reality. Your ability to use language skilfully with intention will become one of the most powerful influencing ‘tools’ you possess. Language is processed by your unconscious. You will learn how to apply ‘indirect hypnosis’. Your level of influence will rapidly excel as you learn about embedded commands, analogue marking, negation, benefit headlining, tag questions, ambiguity, presuppositions, rhetorical questions etc

"Thank you Kinnar for your wealth of knowledge. Your ability to empower others and your enthusiasm and energy displays your passion for what you teach. Your ability to teach others the psyche of their patients and to better understand them will make us all better dentists and forever change our perception of the world."

Dr Luke Kyriacou

"NLP does give you systems and strategies that anyone can develop and put into practice. Not only does it have immense potential to change the current state you are in your business, but also empower you in all aspects of life. Highly Recommended! Kinnar is an amazing leader in the industry and is great in his ability to deliver his extensive knowledge in a most efficient and effective manner."

Dr Sonia Kharinta

"Great course. Kinnar kept it interesting because he kept the content focused towards techniques we could use every day to improve our practice, yet provided a solid overview of NLP and personal mindset."

Dr Chris Milligan

"It doesn’t matter how many CPD courses you attend for clinical skills; if you’re not communicating effectively, then it’s a waste of time. Dr Kinnar Shah’s NLP weekend is invaluable and empowering. Highly Recommended!"

Dr Jacky Shum

"AMAZING EYE OPENER TO BETTER COMMUNICATION WITH PATIENTS!! Great environment and good food on both days. Kinnar is great at nailing the system of communication. GREAT STUFF. Thank you Kinnar!!"

Dr Vijay Devayya

"After completing NLP I now have full confidence to approach patients in an organised, systematic manner which can lead to great outcomes. The skills, tips and tricks I have gained are not limited to dental only situations, but can be applied to everyday life; relationships and social circumstances. Highly Recommend."

Dr Apoorve Purohit

"I have done many courses on communication, and can tell when I participate in a great one. Kinnar's was exceptional because his sheer passion and willingness to add value to attendees set him apart from many others. He has an arsenal of real-life, repeatable tips that can be fine tuned to suit communication with patients and staff alike. He shared his experience and knowledge generously. Another reason why I felt it was a fantastic course was that it gave me simple, yet effective real-life tools that I could start applying to my practice from day 1. I highly recommend this course to dentists and their teams if they want to have a more fulfilling practice."

Dr Pulkit Kinra, BDS

Laserdentistry, NZ

"It’s well accepted that in order to turn dentists to be successful, they have to be masters at communication as their business is based on patient relationship and case conversions. The reason I did Dr Kinnar Shah’s course is because I wanted to give my communication skills a huge boost and get down deep into human psychology. And it just gave me that! I walked away with many practical things that I can implement with my patients and staff. I am looking forward to improve my practice with the new skills I have gained."

Dr Wei Shen

Brisbane QLD

"NLP was very enlightening and eye opening course. The principles of influence and persuasion were explained so simply. It takes years of experience to compile such a complex subject into such a simple and reliable way. And Kinnar made sure that we do practice it on an ongoing basis by creating an accountability structure by meeting community where everyone helps each other for everyone’s growth."

Dr Rahul P

"I always want to improve my communication skills and influence as I had a hard time in my business and personal life. This course showed me the way to improve the communication. I need to practice more and will come back again and again to upgrade and improve. These courses motivates you to go back and implement from tomorrow. I score 10/10"

Dr Kristina Baisconi

"Kinnar is always fun to listen to and engage. This course will help everyone not only to help and communicate with patients also in their own environment with friends and family. I will recommend this course to everyone who wants to improve their communication skills. It was great value and full of examples that can easily be applied to all aspects of life."

Dr Lin

"The more you develop your communication skills, the more you can help your patients. When I speak to most dentists they always say they don’t have time for communication courses. Once you’ve attended one of Kinnar’s you will start seeing possibilities you have never seen before. You owe it to yourself to attend. A must do course!"

Dr Tiv

"The business leader skills course exceeded my expectations.

Not having known much about Kinnar I was worried it would be like past management courses I had attended. However unlike other courses I had attended, this was delivered in a well structured, professional and organised manner with such attention to detail.

I was impressed with the level of energy and enthusiasm Kinnar delivered the course making it for everyone easy to understand. No question was left unanswered.

Throughout my career I have met people that have added value in one way or another, Kinnar you are definitely one of them.

My only regret is not taking my team the course but there is always a next time.

I would recommend this course to anyone who wants to take their practice to the next level."

Dr Erika Guerra

Adelaide, SA

"Kinnar's expertise in NLP and his coaching of us in NLP underpins all personal growth and professional development as people and as dentists. All too often our own personal development or lack-of holds us back in succeeding professionally as dentists.

Kinnar skilfully mixed challenging us at the core ( what's your definition of success? Who are you as a dentist ? Find your deeper why ? ) with classic spin sales techniques and other case presentation strategies . His passion for personal development ( leadership , specialised knowledge in communication, high performance habits ) and teaching others is high energy and inspirational.

I'm looking forward to implementing many strategies shared and I'm so glad I brought me team along

I would highly recommend doing his next course as excellent value for money."

Dr Henriette Macri-etienne

"Dear Kinnar, Thank you so much for this weekend my mind has been ‘blown’ and this will absolutely change the way I practice. The cause has been extremely practical with specific situations very applicable to daily dental practice. I hope to attend the BLC course in the near future."

Dr Mark Ian

"This is my first experience with Dr Kinnar Shah. His language patterns seminar can not only be applied in a clinical setting but in everyday life as well. If your goal is to take your communication skills to the next level then you must attend this course!"

Dr Robert Lin

"Absolutely amazing, full of energy, content and tips and tricks. Dr Kinnar’s energy is unbelievable. The course was full of examples and demonstrated how to handle difficult situations, patient concerns, have the highest patient care, acceptance rates and how to make your business grow. All concepts learned was very applicable and eye opening. Great food, very friendly and welcoming. Thanks Kinnar for adding value in all of us."

Dr Zohal Azami

"It was great to learn how we can use specific language patterns in everyday dental practice and life. Not only we learn how we can increase conversion rate but also boost our confidence delivering best of quality dental care to our patients"

Dr Nimesh


Stories and metaphors are some of the most powerful tools for influence and persuasion. When you tell someone a story, they look to their own experience to make sense of it. Stories will allow you to stand out and be recognized as someone who has the ability to move or transform people. Your public speaking skills will be highly enhanced by using the story showing strategy shared.

Dealing with Objections

We all get objections. The idea of objections is a natural part of the persuasion process, and you have a choice about when and how to deal with them. You will get armed with objection countermeasures. Advancing you to acceptance.

Instant Replay (Decision Strategies)

Human beings are very patterned, and most people make important decisions in the same way every time. Want to know how you can find out how to persuade someone to make a decision in your favour?

Asking for Miracles

One question you need to know to ask someone for them to tell you exactly why they would choose you to do business with.

Voice Control

Your voice is probably your most powerful tool as a persuader. Your ability to speak with flexibility and control can have dramatic results. You will learn quite a few things about tone, pitch, rate, rhythm, volume and timbre. When to use what.


Every person has things which are important to them. At a high level, we refer to these as values (eg. freedom, security, adventure), but people also have ‘values’ within a given context. These are referred to as criteria. You will be shown a method to quickly establish someone’s criteria and let them know how what you are offering satisfies their criteria.

Bundle Benefits

People buy benefits. When you are setting out to persuade or influence someone, it is a matter of bundling up the benefits (highly valued ‘pluses’ they get as a result of going your way) and anti-benefits (‘minuses’ they risk as a result of not going your way) so that they decide to go with your suggestion. Many of the tools and techniques in this training will help you to smooth the passage, but benefits & anti-benefits provide the motivation.

Cialdini’s Six Principles of Influence

Six principles of influence that operate on human beings at a level below conscious awareness, as follows. You will learn many examples in each of them and how you can deploy these principles in your personal and professional life.


Questions are extremely powerful, and guide people’s awareness in certain directions. The more questions you ask, the more opportunities you get to watch, listen & strategize based on the patterns they are showing you. Master the art of question asking.

Let's Achieve Communication EXCELLENCE

First session: in SYDNEY on 15-16 May, 2021

Second session: in BRISBANE on 23-24 October, 2021

9:00am Registration | 9:00am - 5:00pm: Lecture + workshop

"Thank you for the amazing presentation. Kinnar is very passionate and generous in his content/time. Highly recommend. Will see you at the next course in Melbourne"

Dr Thomas Vo

"De Shah’s creative coaching concepts opened my eyes to what it truly takes to have a successful practice. Using his methods we will unlock success!"

Dr Jamie Jones

"Hypnotic language pattern experience is a one need sum above all of my skills I have accumulated to to date. After having a good thorough practice for the whole day it seems easy to utilise in everyday practice."

Dr P. Malik

"This is the 5th time I have attended a course held by Kinnar. The content has some overlap, but with repeated exposure. It has built up my communication skills. The skills taught are put into practice with our small discussion groups, forcing us to get out of our comfort zones so that we can grow and own this new information. This will be much easier to apply on Monday morning and can’t wait to use this tomorrow!"

Dr Geoff Wan

"Dear Kinnar, I am so overwhelmed with the information and concepts that you taught us today! You hypnotized us with your knowledge and insight in dealing with people. I look forward in implementing all these techniques and language patterns and thank you for widening our horizon and helping us to be better than we are!"

Dr A Papas

"The more I attend Kinnar’s course the more I improve my communication skills, which helps make things a lot easier at work. Everyone who wants to improve verbal communication skills should attend this course to learn the secrets of hypnotic language patterns"


Through this seminar you will learn to:

  • Be your best in tough situations, all the time.
  • Turn problems and obstacles into springboards for super success.
  • Speed up your learning in any field.
  • Make dramatic, positive changes in the way you think, feel and act.
  • Successfully get your message across, every time.
  • Detect patterns in human behaviour.
  • See and hear more efficiently as you improve your sensory acuity
  • Learn to model yourself based on characteristics common among high achievers.
  • Recognize how other people respond to you.
  • Defuse tense situations.
  • Understand where your competition is coming from.
  • Use objections to improve your communications.

Throughout this training program, you will gain invaluable tools to help in all aspects of life

  • Remove the emotional charge from unpleasant memories.
  • Eliminate and remove difficulties in your work and personal life by recognizing and altering the patterns that create them.
  • Be able to build rapport with anyone.
  • Control almost any situation
  • Improving and using states of mind.
  • Catapult yourself to great success using the secrets of managing your emotional states.
  • Create useful states of mind, and use the best states of mind at the worst of times.
  • Break out of unwanted emotional states of mind at will.
  • Have your best resources available to you any time you need them, by developing your personal circle of excellence.

100% Money Back Guarantee

If you feel you don’t get value and/or a shift in perspective, strategies & action steps on how to elevate your performance to the next level, I will happily refund the cost.

"The seminar started as all other seminars. The beauty of this seminar is the way you start to see the world in a different way. You will start to realise why objections, rejections and if you start to understand the core principles you can overcome any situation in dentistry and other parts of your life. NLP and HLP in dentistry can take it to another level. Kinnar as usual delivered the best seminar in an easy and simple way.

His team is awesome they are really looked after us. I understand you may realise that this course is for you or not. Hands down, close your eyes and register. You will never regret, but you will crave to learn more and more. My promise."


"I thoroughly enjoyed Dr Shah’s hypnotic language patterns lecture. The dentist/patient dialogue was deconstructed and analysed. I learnt a large number of ways to improve conversion rates and treatment plan acceptance. I am also now more confident how to effectively communicate with a large variety of different patient types and how to bring around a positive outcome when faced with barriers such as ‘this treatment is too expensive’ and ‘I don’t need this treatment’. I am excited to start using these new skills and feel the more I practice them, the more successful my work can be."


"I highly enjoyed this one day course. It is mind opening and can be used in all aspects of life. It can be used by all team members of the dental clinic. Overall, a great experience and I can’t wait to apply what I’ve learnt in surgery."


"One of the greatest workshops I have attended. It is widely recognised that the creative coaching team offer. An experience few others can match. I will be taking home these patterns and analyse how I’ve been using them and how to use them in a structured way. I agree with Kinnar and the more I practice these language patterns the more I am excited about conversation and its effect on my business!"


"Dear Kinnar, What a wonderful presentation, you have made me realise how powerful the language patterns are. Thank you"


"Thank you Kinnar, wow – what a unique course you’ve presented. My first exposure to your coaching course has been worth the “fly in – fly out” 4-5 hour flight. Thanks for the experience and the book!"


"It’s absolutely an engaging experience and the best two days. Absolutely recommended to dentists. For communication skill development you will have to experience yourself to go next level."


"Good location and value, good service – especially being a weekend, good vibe and energy, a very difficult twist and outlook to day to day things and perspectives."


"An extremely informative and worthwhile course. Dr Kinnar is such an enthusiastic and personable guy I found all the content covered in the day very inspiring. An invaluable experience that I would thoroughly recommended to any member of the dental team."


"This seminar has been a great learning experience in terms of allowing me to work on myself. Knowing that the patient comes first is primary but effectively communicating to deeply influence a patient to go ahead with the best treatment with the least resistance I believe will take me to the next level in my practice."


"It was a great experience to be here to be to be coached by the best. Kinnar is very experienced and very supportive and makes you feel in the right frame of mind to help with goals. He focuses individually to help grow and utilise the concepts."


"I've done a few of Kinnar’s courses and they have all been excellent. The NLP course gave me a lot of information and skills to apply straight away."


"I really enjoyed this course Kinnar is full of energy and really passionate about development. I would definitely recommend his course for dentists of all levels to help with their communications."


"Thank you Kinnar for an amazing presentation. Very informative and helpful in presenting invaluable skills necessary for successful practice. Highly recommended to practitioners looking to improve their practices."


"Over the last two days, this course was life changing experience because this training has equipped me to succeed in life. I would like to thank Dr Kinnar and his team again for arranging this event."


"Kinnar was inspiring and enthusiastic as a presenter. The course was an eye-opener introducing me to ways to communicate more effectively and clearly. Thank you for the time you’ve taken to show us so many different skills and techniques."


"Loved this seminar by Kinnar introducing the concept of NLP. After being shown many of the principles I am looking forward to applying the knowledge in my day to day life."


"Everybody speaks English but the use of language in effective communication is rather hit or miss. This course helps me to recognise and give me the tools to apply on Monday at the office, and tonight with my spouse. It gave handy tips on handling common objections that I have trouble with. P.s. good food/fuel choices (no peanuts –thanks!)"


"I can tell you really have a lot of passion for what you do. Can’t wait for more!"

Dr Heather