What is the communication model and how can it change your life?

The skills you will learn are neither ethical nor unethical – they are, however, very powerful. I suggest, therefore, that you follow these principles when you use them…

Whether you want someone to accept your ideas, your suggestion or your products / services, persuasion and influencing skills are the key.

We all have choices in everything we do. This fundamentals formula will help you make the correct choices.

Operate through the knowledge of the 9 presuppositions to produce superb results consistently in both your personal and professional life.

A distinction has been drawn between the conscious and the unconscious mind. Your unconscious mind is very powerful yet vulnerable. What does it take to supercharge your unconscious mind?

Nowadays where information is cheap, attention becomes expensive. Learn how to build rapport by design. Get attention fast and maintain it. Your idea, message, recommendation will be accepted easier. Master 7 ways to establish rapport.

The human nervous system is ‘goal-seeking’ and will always tend to organise around a specific result or set of results. These results are referred to in NLP as ‘outcomes’. A well-formed outcome or direction to success has 5 attributes. This knowledge will allow you to set your sails to the right path.

How to ‘watch and listen’. This is one of the main ‘secrets’ to becoming highly skilled at NLP. You will learn how to train your senses to perceive more and more of what is happening in the other person – distinctions that would previously have been ‘invisible’.

Human beings experience themselves and the world they live in through the primary modalities of the five senses…Seeing, Hearing, Feeling, Smelling and Tasting. By paying attention to the things people are doing and saying, it is possible to get intuitions about which representational systems are in consciousness at a given point in time, and which ones are out of consciousness. These intuitions will give you powerful choices as a communicator. Imagine that!

Have you ever noticed that people’s eyes move when they are thinking? This is valuable information that can provides us with clues as to whether they are thinking in pictures, sounds, feelings or talking to themselves. You will learn a simple technique to decode this. You will get the ability to attain some insight to someone’s thinking.

States are configurations of physiology and neurology, body and mind. You will learn how to create high performance states – both in yourself and in others.

The most common use of anchoring is to access resources, feelings and states when you want them. Replacing unwanted feelings and thoughts with desirable ones is freedom indeed. Steps will be shown on how to use this process for maximum benefit.

Whenever you set out to influence someone, there is great value in meeting them at their ‘map of the world’ before you start the process of leading them somewhere new. In NLP, this process is referred to as ‘pacing and leading’; making statements (for instance) about the current ‘reality’ for an individual or group before directing their attention somewhere else – somewhere with positive intentions.

You will learn to connect ideas. To merge one thought to another. To run your communication smoothly.

Language is one of the most profound influences on the way human beings shape their reality. Your ability to use language skillfully with intention will become one of the most powerful influencing ‘tools’ you possess. Language is processed by your unconscious. You will learn how to apply ‘indirect hypnosis’. Your level of influence will rapidly excel as you learn about embedded commands, analogue marking, negation, benefit headlining, tag questions, ambiguity, presuppositions, rhetorical questions etc

Stories and metaphors are some of the most powerful tools for influence and persuasion. When you tell someone a story, they look to their own experience to make sense of it. Stories will allow you to stand out and be recognized as someone who has the ability to move or transform people. Your public speaking skills will be highly enhanced by using the story showing strategy shared.

Every person has things which are important to them. At a high level, we refer to these as values (eg. freedom, security, adventure), but people also have ‘values’ within a given context. These are referred to as criteria. You will be shown a method to quickly establish someone’s criteria and let them know how what you are offering satisfies their criteria.

Human beings are very patterned, and most people make important decisions in the same way every time. Want to know how you can find out how to persuade someone to make a decision in your favour?

Your voice is probably your most powerful tool as a persuader. Your ability to speak with flexibility and control can have dramatic results. You will learn quite a few things about tone, pitch, rate, rhythm, volume and timbre. When to use what.

People buy benefits. When you are setting out to persuade or influence someone, it is a matter of bundling up the benefits (highly valued ‘pluses’ they get as a result of going your way) and anti-benefits (‘minuses’ they risk as a result of not going your way) so that they decide to go with your suggestion. Many of the tools and techniques in this training will help you to smooth the passage, but benefits & anti-benefits provide the motivation.

A distinction has been drawn between the conscious and the unconscious mind. Your unconscious mind is very powerful yet vulnerable. What does it take to supercharge your unconscious mind?

We all get objections. The idea of objections is a natural part of the persuasion process, and you have a choice about when and how to deal with them. You will get armed with objection countermeasures. Advancing you to acceptance.

One question you need to know to ask someone for them to tell you exactly why they would choose you to do business with.

Six principles of influence that operate on human beings at a level below conscious awareness, as follows. You will learn many examples in each of them and how you can deploy these principles in your personal and professional life.

People buy benefits. When you are setting out to persuade or influence someone, it is a matter of bundling up the benefits (highly valued ‘pluses’ they get as a result of going your way) and anti-benefits (‘minuses’ they risk as a result of not going your way) so that they decide to go with your suggestion. Many of the tools and techniques in this training will help you to smooth the passage, but benefits & anti-benefits provide the motivation.

Questions are extremely powerful, and guide people’s awareness in certain directions. The more questions you ask, the more opportunities you get to watch, listen & strategize based on the patterns they are showing you. Master the art of question asking.