Dr Kinnar Shah
Practice Success Strategy 10

Your Dental Dashboard

Stop Flying Your Practice Blind

Have you ever noticed, that the pilot of an airplane does not much else than check dashboard with its thousands of buttons and steer the plane into the right direction?

Similarly, you are the pilot of your dental practice. You don’t operate every aspect of it personally, but it is your responsibility to know what is going on, whether you are on the right flight path, and to have a clear overview of how your plane is flying.

Unfortunately, far too often I come across dentists who are flying their practice dangerously close to the ground with their eyes closed.

This is one of the most consistent patterns I see, and it’s exactly what dental practice management coaching is designed to fix. Without clear visibility over your numbers, you cannot make informed decisions, identify problems early, or confidently plan for growth.

How many of you know the number of patients who called in during a given month? Of that number, how many came to see you? And out of those, how many did you convert into a treatment booking?

These are fundamental questions that every practice owner NEEDS to know – every single month, without exception.

When you have those numbers, you move from guessing to governing. That is the shift that performance dental coaching makes possible: helping you lead your practice with data, clarity, and strategic intention rather than gut feel and hope.

Know Your Targets in Numbers

It’s remarkable that it takes only 10–15 minutes of your time per month to know:

  • How many new patients you had this month
  • How many new telephone conversions
  • How many reviews you received
  • How many ads worked from your allocated budget
  • What your ROI was this month
  • What your turnover was

These six metrics form the foundation of smart marketing for dental practices. They tell you not just how much revenue came in, but where it came from – which means you can double down on what’s working and cut what isn’t. Without this dashboard, you are investing in marketing blind.

The practices that grow consistently are the ones that review these numbers as a monthly non-negotiable, and with the right business coaching for dentists in place, this habit becomes second nature across the entire leadership team, not just the principal dentist.

Complimentary Practice Coaching

In my own practice at Smile Concepts, 80% of our focus, energy, and effort has gone into maximising these 10 strategies. This has allowed us to see and serve over 220 new patients a month and gross an average of one million dollars per chair.

As a success coach, I believe that every practice has the potential to reach this level of exponential growth.

But potential without a system is just wishful thinking. That’s why strong dental practice management coaching matters – it gives you the structure, accountability, and expertise to actually implement these strategies at the highest level, not just understand them in theory.

Through performance dental coaching, I personally train you and your team to excel at the business and management components that make a dental practice truly successful. This isn’t generic advice — it’s tailored, in-practice coaching built around the specific goals and challenges of your clinic.

To qualify for this opportunity, I am extending a complimentary business coaching call for the first 15 people.

Whether you’re looking to sharpen your marketing for dental practices, improve team performance, increase case conversion, or simply understand your numbers for the first time — this is your starting point. Good business coaching for dentists meets you exactly where you are and helps you build toward where you want to be.

If you have any questions, missed a strategy, or want to learn more about how to build a super successful dental practice, email me and I or my EA will be in touch.

I truly encourage you to read my book — click HERE for the link.

Free 30 Minutes
Strategy Session