Practice Success Strategy 9: BRANDING
Many dentists think that branding is their company name and logo. But I want to clear that up immediately. Branding isn’t your brand colours and fancy fonts.
To be a brand is all connecting the hearts and mind of people.
Margaret Thatcher once said, “Power is like being a lady. If you have to tell people you are, you aren’t.”
A brand is the same.
Your brand isn’t your logo or business name. In fact, it isn’t any one thing. Your brand is every-thing.
Your brand is the perception others have of your company, service and products It’s basically how people think and feel about who you are and what you do.
Branding is massive because you are a brand whether you mean to be or not.
Your marketing influences that perception, but your brand exists whether you actively market your business or not. If you’re in business, you have a brand. Now, whether you allow your brand to operate by default or you do marketing to influence the way people perceive your brand – well that’s in your hands.
A brand can be simply summed up as:
Brand = Branding + Interaction/Experience
Branding is a powerful strategy used to influence and manage the way people perceive and respond to your brand. Acquiring loyal customers is what many successful businesses strive for, and that’s what branding is all about.
How people feel about you and your company determines your success and your brand.
People build the brand. People’s perceptions and feelings build the brand.
Many people give great reviews because they want to.
So it is you duty to position yourself in such a way that people actually enjoy giving you great feedback.
Tap into their emotion, play with their heart strings and create a unique experience for them…
I truly encourage you to read my book, for the link click HERE