The skills you will learn are neither ethical nor unethical - they are, however, very powerful. I suggest, therefore, that you follow these principles when you use them…
We all have choices in everything we do. This fundamentals formula will help you make the correct choices.
A distinction has been drawn between the conscious and the unconscious mind. Your unconscious mind is very powerful yet vulnerable. What does it take to supercharge your unconscious mind?
The human nervous system is ‘goal-seeking’ and will always tend to organise around a specific result or set of results. These results are referred to in NLP as ‘outcomes’. A well-formed outcome or direction to success has 5 attributes. This knowledge will allow you to set your sails to the right path.
Human beings experience themselves and the world they live in through the primary modalities of the five senses…Seeing,
Hearing, Feeling, Smelling and Tasting. By paying attention to the things people are doing and saying, it is possible to get
intuitions about which representational systems are in consciousness at a given point in time, and which ones are out of consciousness. These intuitions will give you powerful choices as a communicator. Imagine that!
States are configurations of physiology and neurology, body and mind. You will learn how to create high performance states – both in yourself and in others.
Whenever you set out to influence someone, there is great value in meeting them at their ‘map of the world’ before you start the process of leading them somewhere new. In NLP, this
process is referred to as ‘pacing and leading’; making statements (for instance) about the current ‘reality’ for an individual or group before directing their attention somewhere else – somewhere with positive intentions.
Language is one of the most profound influences on the way human beings shape their reality. Your ability to use language skillfully with intention will become one of the most powerful
influencing ‘tools’ you possess. Language is processed by your unconscious. You will learn how to apply ‘indirect hypnosis’.
Your level of influence will rapidly excel as you learn about embedded commands, analogue marking, negation, benefit headlining, tag questions, ambiguity, presuppositions, rhetorical questions etc
Every person has things which are important to them. At a high
level, we refer to these as values (eg. freedom, security,
adventure), but people also have ‘values’ within a given
context. These are referred to as criteria. You will be shown a
method to quickly establish someone’s criteria and let them
know how what you are offering satisfies their criteria.
One question you need to know to ask someone for them to tell you exactly why they would choose you to do business
People buy benefits. When you are setting out to persuade or influence someone, it is a matter of bundling up the benefits (highly valued ‘pluses’ they get as a result of going your way) and anti-benefits (‘minuses’ they risk as a result of
not going your way) so that they decide to go with your suggestion. Many of the tools and techniques in this training will help you to smooth the passage, but benefits &
anti-benefits provide the motivation.
We all get objections. The idea of objections is a natural part of the persuasion process, and you have a choice about when and how to deal with them. You will get armed with
objection countermeasures. Advancing you to acceptance.
Six principles of influence that operate on human beings at a level below conscious awareness, as follows. You will learn many examples in each of them and how you can deploy these principles in your personal and professional life.
Questions are extremely powerful, and guide people’s awareness in certain directions. The more questions you ask,
the more opportunities you get to watch, listen & strategize based on the patterns they are showing you. Master the art
of question asking.